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At Liv, we put women first in everything we do, every frame we build, every component we spec, and every piece of gear we design. We want your cycling experience to be perfect from the very first ride.

When she couldn’t find bikes and gear that fit and performed well for her, Giant Group Chairperson Bonnie Tu knew she wasn’t alone. So she founded Liv, the world’s first comprehensive cycling brand for women, and set out to make the sport more inclusive of women everywhere.

Women are leading and inspiring in every critical role within the company. We’re competitive athletes, working moms, and loyal friends. We ride every chance we get. And we’re advocating for women at every opportunity.

We’re proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.

We build every bike on the only data that matters to us: women’s. Then we turn those insights into prototypes that are tested and refined by some of the most discerning elite athletes in the world.

Our frame sizes aren’t simply smaller or larger versions of each other. Each size is custom-designed with the ideal geometry for a specific height range and the intended ride experience. The right size and proportions mean better fit, of course, but also improved handling and less fatigue.

We cultivate a welcoming and enthusiastic rider-community, where women can connect with each other and tap into expert guide content round skill building, bike maintenance, training and more, making Liv the go-to source for women’s cycling.

We collaborate with our athletes and ambassadors to support women’s cycling at the grassroots level, through coaching, clinics, rides, races, events, and other opportunities for women to build skills and friendships.

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